Guide
A Splice alternative for UGC ads
Splice is a video editor for iPhone and iPad, made by Bending Spoons. If you use it to cut UGC ads, you're editing every version by hand. Mashcut is built for that specific job, so here's how they differ, with every Splice feature taken from its own listing on Apple's store.
The short version
- Splice is a hands-on editor: you trim, cut, add text and choose the soundtrack yourself.
- Mashcut makes the cuts for you: up to 5 ads from one shoot, each opening with a different hook.
- Mashcut keeps one take of each repeated line, cuts the ums and pauses and captions your words in every ad.
- Splice runs on iPhone and iPad. Mashcut runs on iPhone and in a browser on a Mac or PC.
- Pick Splice for one crafted video with music and effects; pick Mashcut for a set of hook versions to test.
What does Splice do?
Splice's listing promises "professional-looking videos on your iPhone or iPad (opens in a new tab)". You "trim, cut, and crop (opens in a new tab)" your clips, "add title slides, text overlays, and a custom outro (opens in a new tab)", and build the soundtrack. Its features need a subscription, sold by the week, month or year (opens in a new tab).
That makes it a good fit for a crafted video where you decide every cut.
Why look for a Splice alternative for UGC ads?
Because UGC ads are rarely one video. Brands test openers, and TikTok's split testing guide (opens in a new tab) lists video hooks, the opening 2–3 seconds, as a creative variable. In a hands-on editor, every hook version is another edit: the same demo trimmed again, the same captions typed again.
How do Mashcut and Splice compare?
| What | Splice | Mashcut |
|---|---|---|
| How you edit | By hand: trim, cut, crop and add text | Mashcut cuts; you review and correct |
| Where it runs | iPhone and iPad | iPhone, and a browser on a Mac or PC |
| Captions | Text overlays you add | Burned in from your words in every ad |
| Music and effects | Yes | No: every frame and sound comes from your footage |
| Several hook versions | One edit per version | One ad per hook, up to 5 per set |
| Paying | A weekly, monthly or yearly subscription | A 3-day free trial, then a monthly or yearly plan |
How do you make your next UGC ads with Mashcut?
- Film your hooks back to back, then the demo and the call to action once.
- Pick up to 5 hooks and your demo in the iPhone app, or upload them in your browser.
- Let Mashcut cut. It makes one ad per hook, captioned, with the ums and pauses gone.
- Review and export. Fix any caption, then post each version and see which hook wins.
Your existing Splice footage works too: Mashcut takes any clips in your camera roll or on your computer. For the full shoot plan, read how to test hooks from one shoot.
Frequently asked questions
Is Mashcut a good Splice alternative?
For UGC ads you want to test, yes. For a single video with music, effects and transitions, Splice is the closer fit.
Does Mashcut add music like Splice?
No. Mashcut adds no music, voices or stock footage. Every sound comes from your own takes.
Can I use Mashcut on a computer?
Yes. The web app runs in a browser on a Mac or PC, with the same account.
Your next hook test starts with one shoot
Film your hooks, add your demo and get up to 5 ads back. Try it free for 3 days.
